Danish furniture retailer JYSK has announced the launch of its new inspirational concept following its successful trail last year.

The concept, called Scandinavian Mood, consists of selected products which have been handpicked according to current trends, and which will be displayed together at a central location in stores.

Last year JYSK introduced the concept into stores in Denmark, Sweden and Poland, and now plans to launch it into almost 750 stores across seven countries, including Denmark, Norway, Sweden, Finland, Poland, the Czech Republic and Hungary.

Katrine Kruuse, range & design manager at JYSK, said: “Our trial was a great success, partly because we sold a lot of the selected products, but also because the concept has confirmed that customers really do want to be inspired when they visit our stores or follow us on Facebook or Instagram. That is what this concept can help us with, and that is why we are now expanding it to more countries.

“We believe that by renewing our inspirational concept continuously, we will attract existing customers to their local store more often. And through social media, we expect to reach new target groups who do not yet have JYSK on their radar when it comes to interior decorating.”