Land of beds new website

Independent bed retailer Land of Beds has announced the launch of its new website and ‘click and collect’ service.

Land of Beds, which has recently been shortlisted as ‘Business of the Year’ for the forthcoming Cheshire Business Awards 2016, officially went live with the new site, ahead of August Bank Holiday Weekend, with early feedback proving to be ‘very positive’.

Alongside the new ecommerce platform, which has been in development for the past 12 months, Land of Beds has unveiled its new ‘click and collect’ service, where customers can collect products that are in stock from its newly-built distribution centre within one hour of placing their order online.

Mike Murray, managing director of the third generation family business, said: “Our analytics suggest that nearly 60% of visitors are accessing our site on mobile devices.

“This significant investment in our e-commerce capabilities is designed to ensure we can capitalise on this site traffic and increase our conversions across all devices. Users of our new site who have completed a feedback survey have reportedly found it is more agile and more responsive, with significantly improved functionality.

“Customer insights told us that while some people are happy to wait to take delivery of their new bed, others need a quicker turnaround. We have listened to this feedback and invested in our logistics capability, which has allowed us to offer a greater number of products to be delivered around the UK within 24 hours.”