Neptune image

Swindon-headquartered furniture supply business Neptune has confirmed plans to open a new showroom in Edgbaston, as it prepares to launch two more stores.

According to a new planning application submitted by Calthorpe Estates to Birmingham City Council, a new two-floor Neptune store will open in a former office building in Harborne Road, and will be next door to fellow furniture retailer OKA Direct, who also recently secured its location.

Detailed within the plans, which were submitted by Brooke Smith Planning Consultants on behalf of Calthorpe Estates, Neptune has declared its interest in the property, citing the location as key to customer experience.

Within the report, a statement of support said: “British luxury furniture operator Neptune would complete a high-quality lifestyle retail parade.

“Neptune sees the adjacency to other such operators as key to customer experience but also to the joint success of Harborne Road and in line with both Calthorpe Estates’ and the local authority’s aspirations for Edgbaston.

“It is unique in the UK for Oka and Neptune to have the potential to be located next to one another in a unique, high-quality location.”

The plans include changing the status of the property from office use into retail use and a display showroom. Birmingham City Council is currently reviewing the proposal, with the consultation period scheduled to end on 2 February 2017.

Established in 1996, Neptune has also confirmed that it will open two more stores including one on North Place in Cheltenham on 13 January 2017, and the other on The Broadway, Wimbledon in February 2017, bringing its total store estate to 19 across the UK.

If the plans are given the green light, Neptune will become the third furniture retailer to secure a site at the Edgbaston Village, following Calthorpe’s recent proposals with OKA Direct and Sofa.com.