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A sense of protection and proudness over the British high street has emerged after findings in a new study from Barclays pinpoints how UK shoppers feel following Brexit.

According to research found in ‘The Barclays New Retail Reality’ report, 64% of respondents said that they are ‘proud of the service that UK retailers provide to society’ and 65% said that protection of UK retailers and goods must be a priority during Brexit negotiations.

The report suggests that consumers are still uncertain about the impact of Brexit on retail, but sense areas of opportunity, including the hope that Brexit will ‘result in more UK-based sourcing’.

Ian Gilmartin, head of retail & wholesale at Barclays, said: “Our research reveals that the public still see the high street as an essential part of the shopping experience and as a national treasure they want to see protected.

“Consumer expectations are currently moving faster than retailer innovation. More investment is needed to keep consumers coming back for what they love – great British high street experiences.

“The conclusion from our research is that the key to success for many retailers is to offer a balanced high street and online offering, taking advantage of technological innovation in store to attract shoppers through their doors.”