Sainsburys new logo

Supermarket powerhouse Sainsbury’s has revealed it plans to launch 30 Argos digital concessions in Sainsbury’s stores, as well as introducing five Mini Habitat sites.

Sainsbury’s, which officially completed its acquisition of Home Retail Group – the parent of Argos and Habitat brands – on 2 September 2016 for a sum of £1.4bn, confirmed that the new Argos concessions would be open before Christmas, as it looks to act quickly following the brand’s purchase.

Furthermore, Sainsbury’s indicated that five Mini Habitat concessions are to be rolled out over the coming months, ranging from 1,400 - 2,000sq ft spaces, which follows on from Homebase’s new owner, Wesfarmers, confirming that it plans to scrap the Habitat offer from all of its 70 Homebase outlets.

Two Argos digital concessions have already opened in Sainsbury’s stores in Hazel Grove and Stoke-on-Trent, which follows its initial, and successful, pilot that started last year.

Mike Coupe, chief executive of J Sainsbury plc, said: “This is the start of an exciting new phase for Sainsbury’s, Argos and Habitat. I am delighted to be able to quickly capitalise on the benefits of our combined group by opening more Argos digital concessions in our stores and introducing the Mini Habitat format to our customers. Being able to shop across all three brands under one roof will make our customers’ lives even more convenient and offer them incredible choice.”

John Rogers, chief executive of Sainsbury’s Argos, said: “Argos is one of the UK’s leading digital retailers. We know customers value the convenience of shopping for Argos products whenever and wherever they want and we are pleased to be quickly rolling out twenty more digital concessions in Sainsbury’s stores before Christmas. Habitat is a fantastic brand and we know customers will value the opportunity to shop the stylish ranges in Sainsbury’s stores.”

Clare Askem, managing director of Habitat, said: “Sainsbury’s offers the Habitat brand significant growth potential. We’ve seen our brand evolve rapidly over the last few years and the opportunity to create a network of local stores to support our multi-channel business strategy is a really exciting prospect. I’m confident that our brand will connect with Sainsbury’s shoppers and make Habitat more accessible to shoppers both on the high street and online.”

The combination of Sainsbury’s and Home Retail Group creates one of the UK’s largest food and non–food retailers, offering customers over 90,000 products in over 2,000 stores.