Cabinet Maker gains a sneak preview of the new and refreshed collections being brought to this year’s Bed Show by Sweet Dreams.

The NBF Bed Show taking place next week will see Sweet Dreams both adding to and refreshing several collections to showcase for visitors. Launched in 2015, the premier luxury collection, Royal Pillowtop will benefit from the addition of four new models featuring a box pillowtop.

Royal Pillowtop bed with box pillowtop

Royal Pillowtop bed with box pillowtop

These beds are about extending the comfort of pillowtops to the very edge of the mattress in this stylish new design. The pillowtops will incorporate quality fillings such as memory foam and the mattresses will feature Sweet Dreams’ own manufacture pocket springs. Bases are all in a plain modern fabric with bumper bar and shepherd castors and come in three sizes; double, king and superking, with drawers and ottoman options. These divans are expected to be the major attraction of the Lancashire manufacturer’s 2016 showcase.

Enchanted collection point-of-sale

Enchanted collection point-of-sale

The Pocket Air collection, launched in 2014, will be refreshed throughout for the show with a new look focusing on contemporary, luxury fabrics. These beds have an alternate arrangement of full size and shorter springs for a flexible, lighter-than-air feel. They now come with a choice of base colour and, in several models, damask border. Meanwhile, the Enchanted collection now offers a choice of cream or grey bases in each of the eight beds.

Sandringham, a Pocket Air divan with super-high spring count

Sandringham, a Pocket Air divan with super-high spring count

Other divan collections such as the perennially popular Pocket Spring are introducing further models; for example Luxury Latex 2000. With latex to the full sleeping surface of the bed and a 2,000 spring count, the divan joins the extensive range of beds in this collection. Other collections including Sleepzone® and Ortho will also see new models added.

New Pocket Spring bed Luxury Latex 2000

New Pocket Spring bed Luxury Latex 2000

There’ll also be a favourite on show from Sweet Dreams’ collection of fabric upholstered beds, which are British-made in Sweet Dreams’ Lancashire factories. Renoir will be shown sporting self-covered buttons in the headboard and footend.

Many other new models including additions to the children’s, sofabeds and upholstery collections will be included in the new brochure which, as well as providing lots of information about all kinds of beds, allows retailers to show their own customers beds that they perhaps can’t see on the floor – maybe with just the spec they’re looking for. Access to images of floor models for use in customers’ own point-of-sale, advertising, print and online promotions is a bonus too. Sweet Dreams sends its customers product photos on request. Pick up a brochure from Stand J30 at the NBF Bed Show.

www.sweetdreamsuk.com