Department store chain Debenhams has announced that new chief executive officer Sergio Bucher has officially joined the company.

First announced back in May this year, former CEO Michael Sharp stepped down from the role on 24 June, with Sergio now fully beginning his new role, effective from 17 October 2016.

Commenting earlier this year, Sir Ian Cheshire, chairman, spoke of Sergio joining Debenhams: “I am confident we have the best possible person to realise the potential of ‘new Debenhams’ as a leading international multi-channel retailer with a bright future.”

Sergio added: “I am excited to be joining Debenhams, with its strong UK heritage, a growing international presence and a track record of supporting and developing brands and designers.”