FINDaSOFA.com, the sofa comparison website launched earlier this year, is seeking funding to develop the site, build the business in the UK and expand internationally.
One of the options it is considering is crowdfunding.
Now it wants to see if there is an appetite for crowdfunding the business within the furniture industry.
Philip Price, founder of FINDaSOFA.com, explained: ”We’ve proven ourselves as a useful channel for both retailers and consumers alike, however, this has been on a small scale until now.
“Just like many other dotcom ventures, we’ve created the brand, developed the business model and now need investment to grow.
“Crowdfunding is potentially a great way for interested parties to play a real part in the growth of the project.
“This industry is full of smaller independent retailers and manufacturers who struggle to reach the mass market.
“The success of FINDaSOFA.com helps level the playing field a little, so in reality it’s in the retailers’ best interests for it to grow.”
He said the option would help create a cost-effective channel for independent and small retailers to showcase products online.
To gauge interest before making a decision on crowdfunding, FINDaSOFA.com has created a short survey, which retailers and industry players are being asked to complete.
Philip said: “This survey will allow us to include or exclude industry crowdfunding in our decison-making process and I’d like to say a big thank you to anyone who takes the two minutes to help answer our questions.”
The survey can be found at www.surveymonkey.co.uk/r/6BZYWVW