Manchester-based upholstery retailer Sofology has opened its 35th store at the Seager Retail Park in Cardiff, marking the first store for the company to open in Wales.

Manchester-based upholstery retailer Sofology has opened its 35th store at the Seager Retail Park in Cardiff, marking the first store for the company to open in Wales.

sofology logo.jpg

The retailer officially opened its doors at a special launch event held over Saturday 3 and Sunday 4th December, which featured entertainment, giveaways, refreshments and the store’s mascot, Neal the Sloth.

Described as ‘technologically groundbreaking,’ the Cardiff store’s launch is in line with the company’s strategy to accelerate its store rollout nationwide, and adopt a technology-led multichannel platform, after it secured a £10m capital investment from the Business Growth Fund (BGF) earlier this year.