National retail chain Argos has launched this year’s Christmas advertising campaign.
The 2016 festive ad features five brightly coloured neon yetis hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at speed.
Created by CHI&Partners and directed by Henry Scholfield through Caviar, the ‘Christmas Yetis’ advert aims to project speed in service, linking it to Argos’ same day Fast Track Delivery and Fast Track Collection services.
Stephen Vowles, marketing director at Argos, said: “What we love about this fun, fast-paced campaign is that it beautifully captures the spirit of excitement and anticipation surrounding Christmas.
“Fun loving and friendly, these larger-than-life, speeding yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide this Christmas – and the skill, speed and precision that make us market leaders, with our super-speedy, same day Fast Track Delivery and Fast Track Collection services.”
Argos, which saw its owner Home Retail Group acquired by Sainsbury’s earlier this year, has continued with an adrenaline Christmas theme, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot.
The campaign will break on TV today. Watch it below.