Multi-brand digital retailer Shop Direct has announced the appointment of Sally-Anne Newson as its first business development director.

Sally-Anne, who started at Shop Direct on 18 July 2016, has over 16 years retail experience and will help grow commercial partnerships to accelerate the company’s growth.

She has previously held roles at online fashion retailer Atterley, where she was CEO; ASOS, where she was business development director, and the largest multi-channel retailer in Australia Woolworths Group, where she was head of multichannel retail.

Alex Baldock, CEO at Shop Direct, said: “Building strong partnerships with innovative, like-minded companies is helping us offer the best experience for our customers. That’s why we’ve brought in Sally-Anne. She’s got the skills to take us even further; developing new and existing relationships to accelerate our journey towards world class.”

Sally-Anne commented: “Shop Direct’s recent transformation has been stellar. I’m excited to be joining such an ambitious, digital business. Supplier relationships have been critical in Shop Direct’s transformation to date, and I can’t wait to continue creating and nurturing partnerships that can take us to the next level.”