South African-based children’s furniture brand Kids Emporium has entered the UK market with its first store in Surrey.

The company, which is run by Lauren de Swardt and has 28 stores operating throughout its native location, opened on White Lion Walk in Guildford last month, as well as launching its UK online platform,

Established for over 13 years, Kids Emporium’s first UK store features a variety of its products for children including furnishings, accessories and décor.

Lauren de Swardt, founder and CEO of Kids Emporium, said: “I saw obvious gaps in the market, where there was a definite need for a brand like Kids Emporium. The difference with my business concept is that Kids Emporium provides shoppers with a good variety of brands from one access point, and is backed by excellent service.

"We look forward to showcasing the local design talent, ensuring the market have access to the best in Britain.”