Two more online mattress companies have decided to enter the UK market, as the industry takes shape with several players.
American-based Casper, which is located in New York, launched two years ago and has seen substantial growth within the US and Canadian markets, and now plans to take Europe by storm, entering in Germany and the UK.
Casper has recently opened an office in Berlin, with the scheduled launch due for this summer, while it currently sources a base for its UK plan.
Philip Krim, Casper CEO, spoke to the techcrunch on the expansion plans: “Europe has a great startup ecosystem and the cost of doing business. Germany is one of the biggest mattress market in Europe.”
The other new internet operation is Berlin-based Bruno Sleep, which was founded by Felix Baer and Andreas Bauer in 2012. Bruno is already firmly established in Germany and France, selling over 10,000 mattresses, and has recently launched its UK website, www.brunosleep.co.uk.
The company confirmed its arrival by stating: “Bruno is finally available in the UK.”
The news adds to the recent launch of Dreams online box-mattress brand, Hyde & Sleep, while other major manufacturers, Breasley and Sealy have both entered the market with Y.O.U and Cocoon respectively. Online retailer MADE.com also joined the budding field with its ONE mattress, which it plans to launch throughout Europe.
The market is also occupied by three other online businesses that entered last year, with Simba Sleep, which trades through selected John Lewis branches, London-based Eve, co-founded by Jas Bagniewski, and Leesa, a Virginia, USA-based company which operates out of Manchester and was co-founded by David Wolfe.