Luxury interior furnishing group Walker Greenbank has announced that it has secured a licensing agreement to target the USA bed linen market.
Walker Greenbank, whose brands include Sanderson, Morris & Co., Harlequin, Zoffany, Scion and Anthology, has signed a licensing agreement with Indo Count Industries Limited, a textiles company quoted in India, to launch 20 bed linen sets under the Sanderson, Harlequin and Scion brands in September this year at a trade show in New York.
The agreement, which also includes Canada and Mexico, marks Walker Greenbank’s first major bed linen licensing initiative in North America.
Indo Count’s US operations include a design studio and showroom in New York and a warehouse in Charlotte, North Carolina. In addition to its Indian operations, it has showrooms in Manchester, UK, and Melbourne, Australia. In the UK, it is a key supplier of bed linen to a number of major retailers.
John Sach, Walker Greenbank’s chief executive, commented: “This exciting licensing agreement with Indo Count represents a significant opportunity for the Sanderson, Harlequin and Scion brands in the US bed linen market. We look forward to working with Indo Count, which is an established and high quality supplier to major US department stores and retailers.”