Multichannel retailer John Lewis has confirmed the rollout of more West Elm concessions within a further three stores following the initial launch last year.
The US-based furnishings retail brand, West Elm, agreed a deal with John Lewis in September 2015 that saw a concession outlet within John Lewis’s flagship store on London’s bustling Oxford Street open, as part of a £14m makeover.
Now, West Elm has launched concessions into the High Wycombe, Southampton and Milton Keynes branches as it continues its expansion within the John Lewis store work.
Popular in its native US since launching in 2002, West Elm is part of global retail giant Williams-Sonoma, Inc.
In December 2013, the brand cut the ribbons to its first UK and European store on London’s Tottenham Court Road, comprising a 12,000sq ft outlet and taking the company’s estate to 57 branches across the US, Canada, Australia and the UK.