Online furniture and homewares retailer Worldstores Group has revealed the launch of a new Achica brand, named Achica Now.
Achica Now is a new website, www.achicanow.com, that offers a different prospect to its original Achica brand as it features an ‘always available’ offer for its products, whereas Achica is a ‘members only’ site that offers exclusive discounted deals.
Achica Now has four main categories of ‘shop’, consisting of a bed, light, sofa and garden store, which can be accessed by any consumer.
Achica became part of the Worldstores Group, which has been established since 2008, back in December last year, with the acquisition fitting within the group’s customer proposition.
Worldstores said, on completion of the acquisition, that plans to develop the Achica brand were scheduled for this year – with the launch of Achica Now being one of the first implemented.