Furniture and homewares online UK retail sales decelerate in June, with overall ecommerce performance slowing year-on-year.

According to the latest BRC-KPMG Online Retail Sales Monitor for June 2016, total online non-food sales grew by 9%, slowing from its growth of 17.6% in June 2015. Over the three months to June, online sales of non-food products in the UK grew 9.7% on a total basis.

Furniture recorded its worst performance in over two years. A reversal of last month’s trend, Store sales experienced faster growth than Online Furniture sales, resulting in a 1.1 percentage point fall in the online penetration rate to 27.7%.

Homewares growth also slowed further in June, posting its worst performance since August 2015.

In June 2016, Online sales represented 20.6% of total non-food sales in the UK, against 19.8% in June 2015.

Helen Dickinson OBE, chief executive, British Retail Consortium, said: “Online sales growth slowed to 9% this month. While lower than last month’s growth it remains a solid performance, considering that June 2015 had recorded the best growth of that year. Online sales grew across all categories except Footwear and increased their share of total non- food sales as stores sales slipped further into negative territory.”